A survey conducted by the Latino Center for Health in partnership with Sea Mar Community Health Centers has found that television, social media, and community-based organizations are important sources that Latinos in Washington use and trust for getting their COVID-19-related information.
See the latest in our COVID-19 policy brief series: Examining Trusted Sources of COVID-19 Information among Latinos.
Strengthening communication strategies can have lasting effects on the Latino community’s health and be applied to future health initiatives to combat misinformation and help Latinos make informed choices. LCH calls for institutions, including local health jurisdictions, healthcare providers, and hospitals, to create communications related to COVID-19 prevention and treatment that:
Use communication strategies that prioritize the diverse media habits of Latino audiences.
Tailor messaging for age and language groups within the Latino community.
Strengthen partnerships with trusted CBOs to deepen their reach and relationship with the Latino communities.
Prioritize targeted communications for social media, TV, and community-based organizations.
Healthcare providers are a primary trusted source of information for Spanish and English-speaking Latinos and should consider using culturally tailored communication strategies in English and Spanish when communicating with their Latino patients.
For more recommendations and information about the survey, click here.