Our findings suggest television, social media, and community-based organizations are important channels of information to use to reach Latinos. Television and social media are important channels of information for both English and Spanish speakers. Social media is a particularly important channel for reaching younger Latinos, including those 18 to 30 years of age. It is urgent that new, culturally respon- sive and family-centered messaging about vac- cinations and the use of facial coverings, social distancing, and hand sanitation be developed and deployed in Spanish and English to reach Latinos throughout WA State in order to stem the rapid spread of COVID-19 and address fears and concerns.